DEMOGRAPHICS

SINCE 2007 WE HAVE HELPED HUNDREDS OF BRANDS REACH AN AUDIENCE OF ACTIVE, ENGAGED GOLFERS.

If you’re serious about reaching avid golfers, go straight to the source. We’re the source.

AFFLUENT, EDUCATED
- 84.5% are married
- Median age is 51.5
- Household income is $155,000
- Average net worth is $2.8 million
- 79% are college graduates
- 34% earned graduate degrees
- 30% are business owners
TRAVEL HABITS
- Nearly 90% take at least one vacation per year
- Golfers spend $125 billion annually on all travel-related expenses, comprising one-quarter of all US travel expenditures
- 73% of golfers take an average of 3.3 vacations that do not include golf
- Among those who take golf trips, average rounds played is 5.8
HOMEOWNERSHIP
- 96% own a primary residence
- 33% own a secondary residence
LIFESTYLE
- 62% are private, semi-private or resort club members
- 83% played more than 50 rounds last year
- 98% dine out twice a month/70% dine out once a week
- 79% consume wine, beer or spirits
- 61% percent drink bottled water regularly while golfing
- 64% are currently taking prescription medications
PURCHASING POWER
- 98% have made a purchase on the Internet
- 40% purchased a product advertised with BGM
- 42% played a golf course after seeing it in the BGM Media Network
- 23% plan on purchasing a new car in the coming year
- 58% use a professional financial advisor
- 90% invest in stocks or mutual funds