Expanding Market Awareness & Driving Retail Foot Traffic for a Golf-Inspired Canned Cocktail Brand
Client Overview
A rapidly growing beverage company specializing in golf-inspired canned cocktails sought to strengthen brand visibility and accelerate sell-through in key distribution markets. With placements secured in regional grocery chains, convenience stores, and golf-adjacent retailers, they needed a way to ensure golfers actually knew where to find the product—and were motivated to go buy it.
The Challenge
The brand needed to:
- Build awareness specifically among golfers who match their ideal consumer profile
- Amplify visibility only in states and regions where distribution was active
- Drive real-world foot traffic to retailers carrying the product
- Differentiate themselves from crowded shelf competition
- Execute repeatable promotions that could expand alongside new distribution agreements
Our Solution
1. Market-Specific Golf Media Campaigns
We activated our national golf media network with hyper-targeted campaigns focused exclusively on distribution markets—ensuring that every impression delivered was actionable. This included:
- State and city-level audience targeting
- Creative featuring local retail partners
- Dynamic messaging aligned with seasonality, golf events, and product availability
- Ongoing rotation of new markets as distribution expanded
This guaranteed that golfers were only receiving the message where they could actually buy the product.
2. Retail Foot-Traffic Drivers
To push golfers from awareness to purchase, we layered in conversion-focused tactics designed for in-store action:
- “Find it locally” retailer shoutouts
- Geo-fenced promotional bursts near key accounts
- Content placements during peak golf engagement windows
- Messaging built around convenience, refreshment, and on-course lifestyle
These touchpoints reinforced immediacy and helped position the product as the go-to drink for golfers.
3. Seamless Expansion as Distribution Grew
As the brand secured new retail partners in additional states, we quickly launched parallel market-specific campaigns, ensuring each new territory received immediate awareness support. Our team handled:
- Market onboarding
- Creative swaps
- Campaign scaling
- Real-time performance monitoring
The brand stayed top-of-mind with golfers while their footprint expanded.
The Results
Market Awareness:
- Strong brand lift in key states where distribution was active
- Increased visibility within golf-heavy communities, ensuring the product showed up where lifestyle and consumption naturally overlap
- Consistent messaging that aligned with on-course culture
Retail Traffic & Sell-Through:
- Noticeable foot-traffic spikes during targeted campaign windows
- Increased demand reported by retailer partners
- Strong correlation between market activations and reorder frequency
Distribution Support:
- Faster traction in new markets thanks to immediate awareness pushes
- Stronger retailer relationships built on demonstrated marketing support
- A repeatable, scalable model for every new distribution agreement
Why It Worked
Golf-inspired beverages resonate most when placed directly in front of golfers—and our media network delivered exactly that. By pairing hyper-local targeting with golf-specific engagement, we helped the brand reach the right consumers at the right moments, drive measurable retail traffic, and strengthen sell-through in competitive beverage aisles.
